Règle numéro un d’un produit: être synonyme d’une action, une belle grosse action. Peu importe que ces synonymes varient légèrement d’un utilisateur à l’autre, du moment que cela reste dans un périmètre relativement restreint.
Facebook est synonyme de partage, d’amitié, d’échange. Twitter de veille, de flux, d’actualité. Flickr de dinosaure, de vieille bête. Hah.
Quels synonymes vous inspirent les services que vous utilisez quotidiennement?
Il parait que quand on est entrepreneur il faut écrire, régulièrement. Il parait aussi qu’il ne faut pas se poser de questions, chaque prise de parole est un entrainement. Il suffirait donc de prendre sa plume et de pauser des mots, simples, sincères, personnels.
Cette semaine, au travers de discussions et rencontres, il m’est venu cette petite lueur quant à l’orientation à adopter pour marketer un produit: ne communiquez pas à quel point votre produit est beau, communiquez à quel point il est puissant (et d’avantage encore une fois entre les mains de ses utilisateurs).
Tu sais, le why, le what. C’est con, mais c’est tellement bon de placer des mots cons sur des questions aussi complexes.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Hello, nous c’est Fashiøn, nous sommes en 1982 et nous nous amusons avec de la musique de 2010. A moins que ça soit le contraire?
Fashiøn “Mutant Dance Møve” (MP3)
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Fashion were founded in 1978 in Birmingham, England, originally as a post-punk band in the vein of Gang of Four or Magazine. The band originally consisted of Luke James, John Mulligan and Dik Davis. In 1979 the band signed to IRS Records and released their first album, Pröduct Perfect. The album failed to chart and mainly received airplay on college radio.
By late 1981, the band had almost completely changed in terms of musical direction, and had now become a part of the New Romantic movement. Original singer had been replaced by De Harris, and Marlon Recchi joined the band. In April 1982, the band released their most successful album, Fabrique. The album, produced by Zeus B. Held, featured the hit singles Love Shadow and Move On. (via Last.fm)
À propos de Fashiøn:
Wikipedia / Discographie
Q Lazzarus “Goodbye Horses” (Krikor Remix) (MP3)
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Q Lazzarus is a female American singer best known as a one hit wonder for the 1988 song “Goodbye Horses“. The music and lyrics of the song were written by William Garvey. It was originally recorded by Q Lazzarus in 1988, but later re-released as a single in 1991, with a greater duration, as a result of its appearance in Silence of the Lambs. (via Wikipedia)
Une soirée c’est exactement comme monter des escaliers avec une femme, la politesse veut que — nous, les hommes — passions en premier.
Tout s’inverse. La montée c’est derrière et la descente c’est devant. Tout ce qu’on aime! Ne plus chercher à comprendre, se laisser porter par le chaos qui, naturellement, se chargera (comme à chaque fois) de remettre de l’ordre. Un nouvel ordre, une nouvelle succession de morceaux. Mais! N’est-ce pas là le son d’une nouvelle soirée qui s’annonce toute en montée?
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Alors alors, Lefrog, tu me fais une petite place dans ton agenda?
Il était moins une avant de louper le dernier jour de l’an que je vous propose de passer en revue via une sélection de réels coups de cœur. Mais bon dieu, que font les programmateurs radio? Excellente année 2010 à tous!
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Portishead — the Mercury Award winning trio — have joined forces with Amnesty International to release their brand new track “Chase The Tear” - on the eve of International Human Rights Day. Download it now, exclusively from 7digital.
Alex Smoke “Lux+” (LP Long Mix) (MP3)
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Alex Smoke returns to the fore with his new single Lux+ in advance of his third album Lux which will be released Feb 2010. (via Get The Curse)